Introduction
A leading agricultural company, dedicated to empowering farmers with sustainable crop protection and innovative seeds, sought our expertise to create an Electronic Raffle (eRaffle) Microsite for their annual raffle promotion. This presented a unique opportunity to bridge the gap between traditional methods and modern digital solutions.
Challenges
Transitioning from old-school type or raffle to digital eRaffle promotion
- Digital Transformation: Transitioning from manual print-out forms to a user-friendly eRaffle platform.
- Target Audience: Reaching farmers aged 35-60 in rural areas with limited internet access and mobile connectivity.
- Client Experience: Ensuring a smooth and seamless first-time eRaffle experience for the client.
Solutions
Combining human connection and technology
We offered eRaffle Management Software & Solutions service for faster raffle entry validation and more organized documentation. We came up with a strategy of combining human connection and technology:
- Human-Centric Approach: We combined cutting-edge technology with a focus on user experience, creating a smart and intuitive eRaffle microsite.
- Comprehensive Services: We offered eRaffle Management Software & Solutions, streamlining raffle entry validation and data management.
- Strategic Communication: We crafted a targeted brand communication strategy to effectively reach the rural audience.
- Distribution Partnerships: We collaborated with key distribution partners to ensure widespread reach and participation.
- Proactive Problem-Solving: We anticipated potential challenges and implemented proactive solutions throughout the campaign.
Actions and Results
During the eRaffle promo we did the following:
Our software solution, developed and tested prior to launch, delivered exceptional results. Within just 3 days, the client saw Php 1.1 Million in total purchases with 129 entries. By the end of the 5-month eRaffle, total purchases reached Php 229 Million with 9,661 entries.
We assigned dedicated project managers to oversee the eRaffle, ensuring efficient execution and maximizing engagement. This included collaborating with developers, designers, and marketing experts to manage all aspects, from microsite development to prize distribution.
Conclusion
Our commitment to client success and innovative solutions transformed the client’s eRaffle from a traditional concept into a modern digital triumph. By combining technology with a human-centric approach, we not only exceeded the client’s expectations but also set a new standard for engaging rural audiences through eRaffles.
If you’d like to start seeing similar results and get an amazing ROI, then you would want to get this opportunity, so book a schedule right away.
