Elon Musk signals the arrival of X TV, a new app under the X (formerly Twitter) umbrella, taking aim at the video streaming landscape. This move aligns with Musk’s ambitious plan to transform X into a one-stop-shop for users, often referred to as the “everything app.”
The announcement came in the form of a brief, 12-second video posted on X. The clip offered a glimpse of the X TV logo flashing across a stack of vintage televisions, but provided no details on features or launch date. A spokesperson for X declined to comment on when X TV might be available.
This isn’t the first time Musk has hinted at X’s expansion into video. He previously attempted to lure popular creators to the platform, showcasing how they could profit similarly to leading streaming services. X TV is seen as a direct challenge to dominating platforms in the online video space.
Analysts believe X TV is part of Musk’s grand vision for X. He aspires for X to mirror China’s WeChat app, which combines social media, messaging, mobile payments, and even video conferencing into a single platform.
Whether X TV can compete with established streaming services and contribute to Musk’s “everything app” dream remains to be seen. However, one thing is certain: the social media landscape is about to get a whole lot more interesting.
